Saturday Night Live star Jay Pharoah has teamed up with Pepsi Spire, the innovative digital drinks fountain, to inspire consumers to customise and create their own Pepsi beverages, choosing their own flavours.

Todd Kaplan, senior director of marketing innovation at PepsiCo, said 'Pepsi Spire at its core is all about fun and the sometimes surprising, always extremely personalised experience with our products and innovation. We are all about discovering new ways to engage with our consumers and love the way that Jay's hilarious antics took that engagement to a totally new level with Pepsi Spire'.